Start Your Own Massage Business

Are you ready to be mompreneur? Balancing the roles of mom and business owner is no easy task. Choosing the right type of business venture is critical to your success, happiness, and work/life balance.

Massage therapy is a great line of business for moms. Owning a massage therapy business gives you the ability to create a flexible work schedule, the pay is very good and the startup costs are minimal compared to other entrepreneurial endeavors. The barrier to entry is also pretty low since you don’t need years of training or a college degree.

After you do get the required education and licensing out of the way, there are three primary things to focus on to launch a massage business.

Equipment for Your Massage Business

Before you can start kneads the knots out of your clients, you’ve got to have tools and equipment to get the job done. Fortunately, you don’t need much to get started.

The most essential piece of equipment is a comfortable high-quality massage bed or table. The best investment starting out is a portable option. Even if you plan to rent a studio space, with a portable table you can go to clients if they can’t come to you.

Other essential massage supplies include:

  • Towels
  • Massage oils and lotions
  • Aromatherapy tools
  • Heat sources for towels and hot stones
  • Relaxing music

Of course, the equipment you need will depend on your massage specialty. As you gain clients and income you can add extras that enhance the massage experience.

Branding for Your Massage Business

It’s understandable if you’re eager to get going, but it will pay to make time for branding your new business. Branding is the identity of your business. When you’ve got great branding it can actually improve customer loyalty and tie certain values to your business.

Make sure to add the following to your branding plan:

  • Business Name - Many entrepreneurs will tell you your business name is the most important part of branding.
  • Unique Value Proposition (UVP) - Every business needs to establish it’s UVP, which tells people what sets you apart from the competition. Think hard about what makes you and your services better or different. That’s your UVP.
  • Tagline - A tagline is a catchy one-liner that sums up what you do and/or your UVP.
  • Logo - Your logo will become a visual cue that tells people what you do.
  • Color Scheme - Don’t underestimate the power of color. Studies have shown colors affect mood.

Don’t worry too much about getting every brand element perfect. Your brand will likely evolve during your first year of business as you establish yourself.

Marketing Your Massage Business
Now that you’ve got a handle on the branding you can start marketing. Mompreneurs are super lucky these days in terms of marketing any type of business. Thanks to the Internet and social media there are a lot of free ways to market your new massage business and start scheduling appointments.

Take advantage of every social media platform. There’s no better free marketing platform since millions of people use social media. Because everything is done in real time, it’s also a great resource for promoting specials. Start accounts specifically for your business then invite all of your friends to check them out using your personal accounts.

Once you have more income coming in you can consider other low-cost marketing platforms. For instance, Google Adwords is an affordable way to get top ranking in the search engine because you only pay when someone clicks on your link.

Marketing messages are just as important as your marketing platforms. One of the biggest hurdles is convincing potential clients that your massage service is superior to using a massage chair. Sure, the Tekjoy massager is nice to have at the end of a long day, but it can’t replace the skilled hands of a massage therapist.

Think back on your UVP to craft marketing messages that get people calling.
The next marketing essential is a website. Using free resources like Wordpress and Wix, you can create a website at no cost. It will be fairly basic but that’s better than having no website at all. However, it’s usually worth the investment to step up to a premium account that allows you to have your own unique domain and advanced features like online scheduling tools.

Once you’ve got those three essentials covered you’ll be well on your way to owning a successful massage business.


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